To celebrate its 30th Anniversary and engage more people in enjoying the natural beauty of the San Francisco Bay Area, Bay Area Ridge Trail wanted to create a trails challenge. I had the great fortune of working with a fellow consultant and communications superstar, Annie Burke, who contracted with me to support the design and launch of this effort. I constructed the Ridge Trail Challenge landing page (which involved some serious somersaults with adapting php coding!) and produced a number of pieces of marketing collateral (some shown here) to get things off the ground. Click on the link below to explore the full campaign. And if you’re in the SF Bay Area, consider joining the Challenge!
BAY AREA RIDGE TRAIL