Graphic Design

Brand Identity


Fresno Unified School District (FUSD) has been involved with some very innovative initiatives aimed at strengthening learning opportunities for children ages 0 to 5. The school district and its partners who are part of the Fresno Starting Smart and Strong collaborative developed the Language Learning Project to support multilingual learning and caregiver/child engagement. The Language Learning Project project has become so successful that it has been adopted by a number of other school districts and entities across the country. The project was quickly needing a brand identity of its own. So FUSD staff enlisted the support of LightBox Collaborative and my design support specifically to develop the brand visual identity for the Language Learning Project.

I put together this simple visual identity guidebook to articulate the basic elements of the Language Learning Project’s brand visual identity system. The FUSD team chose a logo form that evokes joyful interaction and conversation between adults and children. Colors and typeface choices were drawn from and complement the visual identity system for Fresno Starting Smart and Strong (not shown here), the creators of the Language Learning Project.


fresno Unified SCHOOL DISTRICT early learning

case study